And let’s be honest: #FlashbackFriday only exists because some people forgot to participate in #TBT. While you can leverage similar hashtags such as #FlashbackFriday (for more, see below), #ThrowbackThursday is MUCH more popular. This is a no brainer, but it is a crucial element of #TBT success. #ThrowbackThursday /SjXy66U0RLĪnd while you can post any old photo or video and put a #TBT on the post, there are a few best practices you should keep in mind when using the hashtag: Photos must be shared on Thursday Throwback Thursday can be used in a variety of formats-but they all have one thing in common: They call back to an event or moment in the past.Īs long as you adhere to that rule, your content should work. In short, you have lots to gain by experimenting with the hashtag. You can tell your brand’s story by sharing old photos and videos while introducing your business to new people. #TBT gives you an opportunity to share exactly who your brand is and where it came from. That means when you use it, your post will show up in their feed, thereby introducing your brand to an entirely new audience. Many users tend to follow different hashtags-and #TBT is no exception. Twitter found that brands that used hashtags more saw a 50% increase in engagement in their tweets when compared to those who did not use hashtags. That means when you use it, you’ll be able to accomplish three very crucial things: 1. #TBT is one of the most popular hashtags across Facebook, Twitter, and Instagram. That’s the history of TBT-but why should you care? Why you should be using #TBT At the time of writing, there are 488 million posts on Instagram with the hashtag #TBT. A post shared by Bobby hashtag has since taken on a life of its own and become one of the most popular hashtags on social media.
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